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BOOK #5 How To Set Up Your Own In-House Advertising Agency... And Save Up To 17% Of Advertising Costs |
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If you watch TV or listen to the radios, read the newspapers or magazines, or even open your direct mail pieces, then you can be an excellent advertiser and promoter of any product! Because every Canadian is constantly being bombarded with advertisements from these sources.
Some people think the business of advertising is a complex task. But that isn't true. There are certain trade secrets that clarify the complexity of this business. And they are all thoroughly explained in this book. Now you too can start your own profit-producing advertising agency, with very little investment and no prvious experience. You'll discover the success secrets of advertising agencies being run only by one or two people with an average yearly income of $90,000. It's simple to set up your own ad agency. Step-by-step instructions with necessary forms are included in this book. Why not save money when you place your own ads? With special tips in this amazing book, you'll learn how to save up to 17% of the advertising fees - with little cost to you. Not only major businesses have their own in-house agencies. Many small and large distributors of thousands of products have used these same methods to save a bundle. Now you can too! Large or small, there's no reason not to save money in advertising. This fascinating book will show you the key steps in setting your own advertising agency - complete with all necessary sample forms. You'll learn how to determine advertising rates, how to place ads, and what size ad will sell your product best. The basic components of great ads are discussed to give you the best guidance you can get. What's more, the book describes how to use illstrations and work with artists, even how to write dynamic ad copy - all geared towards saving you money. Here are some of the highlights presented in this amazing book: - How to get advertisements with the best position in leading national magazines FREE. - How and where to get all the information you need for placing an ad in any magazine or newspaper. - What is frequency discount and how you can benefit from it. - How to get free editorial mention. - A sample of a professional ad insertion order form ready for you to use. - Creating top-notch letterhead that shows you're well established. - How to determine the rates you pay and take your 17% discount. - The secret tricks of buying space that pulls orders for you in high numbers fast. - The best words to use that grab attention. - Photographs or line art - which illustrations work best for you. - Where to look for top creative help in your area. - How to establish immediate credit for your ad agency. In addition, you'll ge all of the facts on new advertising concepts which can make a great difference in promoting your product. |
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